People who walk by a poster for the short film, "The Rift," might be pulled right in by the large title, the dirty off-white text certainly being a stand-out on the poster. This, of course, is a good thing because people should definitely notice what it is right away. They might also notice the "rift" created between the 'i' and the 'f', which really ties itself in with the title, and the font fits well with the sci-fi/thriller genre of the film. Adding "a film by Robert Kouba" on top of the title also helps balance it out, and it fills in some space that might seem off-putting otherwise.
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