This poster for the 2010 Sasquatch festival has a cute, colorful design, likely to show festival-goers that they will be happy and have a good time. It is clear right away what and when this festival is, but inexplicably, the very reason people go to these events is the least readable part of the entire poster. I certainly would have been excited to see that Pavement, Drive-by Truckers, and Jets Overhead were at this festival (if I were in Washington around Memorial Day weekend in 2010), but this poster would not have been my best source of this information if I did not want to stand right in front of it for five minutes. Even the "Esurance presents" at the top is bigger and more readable than all of the artists at the bottom, as if to suggest that some insurance company, regardless of its sponsorship, is more important than the artists for which people would attend this festival. It's almost like "Sasquatch!" was a ton of bricks and all the performers' names were a giant cake just minding its own business when "Sasquatch!" just came out of nowhere and squished them into the shape of a really thick pancake.
As much as I like the illustration, I think it should be adjusted to give the artists' names some more room so people can read them, and something should be done to make it clear who the headliners are. A larger font size or a different color would work to differentiate them from the supporting acts. Maybe making the festival name just a little smaller while adjusting the tracking a little so it still lines up with everything else would also be useful here.
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