Wednesday, March 11, 2015

Cloverfield

The poster for the film "Cloverfield" uses an interesting, albeit rather monochromatic, image that might draw curiosity in regards to exactly happens within the film. It also uses fairly appropriate fonts for the kind of audience it wants to appeal to. However, although it is fairly large, I do find it odd that the tagline is clearly larger than the title of the film. It seems like it would make more sense if "Cloverfield" was larger than "some thing has found us." Of course, "Cloverfield" still does stand out more than that tagline because it employs brighter colors that are more visible on top of the background, and it is probably the designer's intention to make the viewer see the tagline first, but its larger font size makes it seem as though it is more important than the title of the film itself when it should most likely be the other way around.

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