The box art to Pokémon Red features the very popular Charizard on the front. Beneath the instantly recognizable logo is the franchise's motto, "Gotta catch 'em all!" Judging from the font style and the color choices alone, it is pretty clear that Pokémon is targeted toward children. By the time the games came to the U.S., the show had already started airing 22 days prior, so kids were already familiar with the logo, meaning the Charizard slightly overlapping the title did nothing to hide its identity.
The back cover features the logo again along with an overview of the game. Nothing overlaps any text (except the player character's hand on the logo), as the text works around the images so it can be read, as should be expected. I don't really have any issue with how the box art is laid out.
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