The packaging for the Bite snack bar is very simple in appearance, but full of information on the front. The snack was created in Russia, so it makes sense that some of that information is Russian, in addition to what is primarily English that the makers were kind enough to include for any English-speaking consumers. The font is an interesting mix of type and a handwritten-looking script font. Also included is an image of half a banana with the product name inside, as well as images across the bottom that provide information that appeals to the health-conscious target audience. Overall, this is a nice design, although it does require some turning to read everything in the best manner. However, this is not too much of an issue because the logo is the only part that really needs to be seen from a distance, and the rest can be read properly if the consumer picks up the bar.
No comments:
Post a Comment