Treefort 2013

This piece is a poster for the Treefort Music Festival in 2013. The design itself is nice and simple and does not interfere with the type and, as festival line-ups always should, it provides hierarchical information regarding the dates, place, contact information, and of course, the performers - the headliners have the largest font size and are placed at the top while the font size gets gradually smaller as the list goes down and the artists become less "important." It is unfortunate, however, that it does just that; it makes the lesser-known artists seem unimportant. As they go further down the list, people will likely stop trying to figure out what the names are if they come across another poster like this. It probably would have been better to just say something like, "Visit our website to see the full line-up," because Treefort has huge line-ups every year. Obviously, they cannot fit it all on one poster, and they are clearly aware of that because at the end of the line-up on the poster, they add "and many more." If they had included significantly fewer artists on the poster and raised the font size a little, at the very least, they could have benefited from better readability and a little more interest in those lesser-known artists found both on the poster and on the website.